Steven Song · Creative Director
Built on
Design.
Driven by
Vision.
25+ years of visual craft — from print and branding to fashion photography, e-commerce, live productions on the world's biggest stages, and now AI-generated content that's redefining what's possible.
Selected Work
AI Content
Generative · Film · Social
Fashion
Film · Photography · AI
E-Commerce
Web · Store Ops · Photo · Video · AI
Film & Production
Commercial · Event · Photo
Live Production
Event · Stream · Stage
Design
Branding · UI · Print
About
Design-rooted.
Everything-built.
It started with design — a Visual Communication degree from Pusan National University, award-winning work in print, branding, and advertising agencies. That foundation didn't just shape an aesthetic; it built a way of thinking about every frame, every composition, every story.
From there, the work expanded naturally. Books, campaigns, and identity systems gave way to fashion product photography and e-commerce visual strategy. Film and video followed — and eventually, the live stage. Today, that same design instinct drives 170+ international productions for BTS, BLACKPINK, and Coachella, capturing moments at stadium scale that can never be re-shot.
Now at the frontier of what's next — producing AI-generated films and visuals using Seedance and cutting-edge generative tools. From concept to final frame, across every medium: print, digital, photo, film, live broadcast, and AI. Based in Los Angeles.
Journey
Graphic Design & Advertising
PGS Design · PSB Broadcasting · OBZEE · Color & Creation · Global Elastics — books, campaigns, branding, print.
Wedding & Event Photography / Film
12WeddingFilms.com · StevenSongStudio.com — high-stakes, non-repeatable moments in real time.
E-Commerce Visual Direction
A Plus J Studio — fashion product photography, brand visual identity, Amazon & eBay campaigns.
Live Production · International Tours
BTS · BLACKPINK · Coachella · 15+ countries · stadiums worldwide.
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